Custom System Emails For Branding Control & Up-Sell Opportunity

We are excited to release the first phase of custom system emails (sometimes referred to as transactional emails), starting with the order receipt and shipping notification emails. It’s now easy to add a company logo, and customize the fonts, colors and message copy. Setting up a fully branded system email should take no more than a few minutes.

Custom System Emails

Since customers are eager to receive order receipt and shipping notification emails, the typical open rate can exceed 70%, or many times the open rate of any other email! These transactional emails are the perfect opportunity to up-sell active customers or enable them to promote your store via word of mouth. So, we’ve made it easy to incorporate coupons into the system emails that can be used by the customer or shared with family and friends!

To customize your system emails, go to Manage > Settings > System Emails in the global navigation menu.

* Custom Emails are only available to customers with a Premium or Enterprise Plan.

Alternate Thumbnail Display For Quick Browsing

Displaying alternate images when a customer hovers over a product can lead to higher click-through rates, and in turn conversions, particularly when there are different product angles or color options for the consumer to browse through quickly as they are shopping.

Alternate Thumbnails

To activate alternate thumbnail display on hover, click on a product listing module with the Content tab of the Design Panel selected and check the ‘Cycle images’ option under Thumbnail Hover. You can choose to have the images display in a continuous loop, and set the number of image thumbnails to cycle through.

Additional Cart Icon & Pagination Choices To Fit Your Style

In case our standard cart icon doesn’t quite fit your style, we’ve added 5 additional options – 2 more cart icons and 3 shopping bags.

Cart Icons

Similarly, we’ve added 5 new pagination display options.


Checkout Experience and Advanced Product Filters

Checkout Experience

The checkout experience is among the most critical factors to e-commerce success. Incorporating key learnings from several prominent checkout usability studies, we are very excited to release the first phase of a broad checkout experience upgrade to all Goodsie stores designed to provide a more optimized and streamlined checkout flow. The updates make the checkout process quicker, more automated, less error prone and easier for shoppers to understand.

The main upgrades to the checkout flow, which have been automatically activated for all Goodsie stores, include:

  1. Address lookup and automated address entry powered by Google Maps
  2. Automatic credit card type recognition (e.g. Visa vs. Mastercard vs. Amex) and associated credit card entry form styling
  3. An order summary on the checkout page
  4. Smart data entry to prevent redundancy

Checkout Annotated

Advanced Product Filters

For retailers with a large or diverse product catalog, we are pleased to introduce a new product filtering system designed to improve the browsing experience for shoppers. Using the new system, advanced filters can be created using ‘collections’, which are groupings of products based on either product options (e.g. size, color) or categories (e.g. brand, type). The filters make it significantly quicker and easier for shoppers to narrow down their available choices and find the right products.

Filter Collections


Advanced Filters

There must be at least one collection to activate advanced product filters. To create a collection, click on the Collection link in Goodsie’s global navigation menu under Manage > Products. After creating collections, advanced product filters can be activated on any page with products by clicking on the product listing grid with the Content tab of the Design Panel open, as shown below.

New Goodsie Features: Central Category Management & New Form Functionality

Centralized Category Management

Since categories are used in a wide variety of ways within Goodsie, working with a lot of them can quickly become cumbersome, even with the existing batch editing functionality.


To simplify category management, we’re introducing a centralized category system that makes it easy to add, delete, rename and merge categories.


The new category management system can be accessed by clicking on Categories in the Manage menu of the Global Navigation, right below Products.

New Ways to Use Forms


In order to address an even wider variety of use cases, Forms now support drop-down menus, radio buttons, multi-select checkboxes, file uploads and more powerful delivery date and time window functionality. Additionally, Forms can now be displayed anywhere on a site, rather than being tied directly to the product detail page or checkout flow. Drop-downs, radio buttons and date window functionality are pictured below.


The new form functionality can be accessed by clicking on Forms in the Manage menu of the Global Navigation, right above Orders.

As always, if you have any feedback or need help with the new category management and forms functionality, please don’t hesitate to contact us at

New Features: Related Products and Original Aspect Ratio Product Images

Original Aspect Ratio Product Images

To improve the quality and flexibility of our product image handling, Goodsie will now preserve the original aspect ratio (e.g. 8½ x 11 , 4 x 3, 16 x 9, etc.) of product images for display on product listing and product detail pages! Previously, all product images were cropped into squares. This update is critically important for merchants who sell products with rectangular or any non-square dimensions such as dresses and shoes.

Cropped vs. Original Aspect Ratio

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We recommend using images no smaller than 820 pixels wide and, more importantly, that all images (in the same product category) have the same orientation and aspect ratio.

Cropped vs. Original Aspect Ratio

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Related Products

Among our longest standing feature requests, related products (i.e. similar, recommended or suggested) are finally here! Groups can have up to 9 products each, and will display the products based on priority within the grouping.


Featured Custom Design: BelleStyle

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BelleStyle‘s CEO Heather Krako deftly describes her company as “a modern bohemian jewelry line that focuses on American made chains, antique findings and pieces from around the world.” Working as the lead artist and creative director of BelleStyle, Heather partnered with Goodsie’s very own lead designer Jack Zerby to overhaul her online store. Their final result provides BelleStyle’s uniquely inspired brand with a harmonize web presence.


New Features: Shipping Notifications with Tracking and Updates to Product Options & Exports

Shipping Notifications Emails

It’s now easy to send your customers shipping notification emails with delivery tracking once orders have shipped using Goodsie! Order tracking significantly improves the shopping experience and reduces customer support requests.


Once you have shipped an order, go to the order receipt and click on the Add Tracking Info button at the bottom of the receipt. This will open a modal window that allows you to pick a carrier (e.g. USPS, Fedex, UPS), enter the tracking #, and send a shipping notification with the order tracking information to your customer. Your customers will be able to click on the tracking link in the email to get delivery updates from the shipping carrier.


New Category, Filter & Product Option Improvements

We are pleased to introduce improvements to the category, filters and product options features of Goodsie! These enhancements provide more control and flexibility over how products are merchandised by store owners and discovered by shoppers.

Create Multi-Category Product Pages With Ease


Multiple categories can now be used with AND/OR operators to create multi-category product pages.


Strolby featured on The Daily Beast

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The Daily Beast recently interviewed the bright and creative Goodsie storeowner Lara Fitch. As the founder of Strolby, an online marketplace for local Brooklyn and Hudson Valley boutiques and original Marfa artisans, Lara shares details about her company’s culture and what inspires her, along with highlights from her past and her favorite neighborhood hangouts. Learn more and shop the diverse collection at

Goodsie-powered store of the day: BlkSheep Empire

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Since its launch in early 2013, the unique shoe styles from BlkSheep Empire have been featured in Vouge UK, marketed on ASOS and Fancy, and sold in a number of Hong Kong shops. Partners Jen Webb and Jay C founded their independent footwear brand and now have their own brick-and-mortar boutique in Central, Hong Kong.




Announcing New Features: Forms with Conditional Rules and Improved Product Options

Collect Information Using Forms With Conditional Rules

Forms are an efficient way to collect additional information from buyers during the shopping process. They are ideal for gift messaging, custom embroidering or engraving, the personalization of products like stationery and providing special instructions or a personal note to the seller.

Each form has one or more fields, and can be displayed either on the product detail page or in the checkout process. Field types include a checkbox, text and paragraph inputs and a calendar date selector. For example, in the form below, the form is being displayed on all product detail pages, and has two fields: 1) a checkbox and 2) a paragraph input.