We’re pleased to announce the release of new tools that help retailers improve business decision-making and increase customer engagement, supporting the growth of small retailers with big business needs.
The new features include an integrated email marketing system and in-depth sales analytics, and expand the scope of Goodsie from commerce into outbound marketing and business intelligence. A new mobile-optimized layout ensures that Goodsie storefronts look and feel just as stunning on mobile as on a desktop.
Email is the most direct and effective marketing channel for increasing brand engagement and purchases. Traditionally, the process of creating a newsletter and managing a contact list has been complex. Goodsie takes away this hassle, integrating this complete functionality in a new email marketing feature. Finally, sending beautiful targeted email campaigns is easy and affordable for everyone.
Integrated seamlessly with the Goodsie shopping cart and order database, the new email marketing system allows retailers to send targeted campaigns to customers based on order history, purchase amount and geography. The intuitive, drag-and-drop design interface makes it easy to create rich and sophisticated emails -– functionality many enterprise-grade CRM systems lack. List management is handled automatically and emails are delivered reliably by Campaign Monitor, a leading provider of email software.
Having access to up-to-the-minute key sales metrics is a fundamental part of growing a successful online retail business. Traffic analytics such as unique visitors, time on site and bounce rate, while helpful, are only part of the equation. Our new real-time sales analytics provide granular data and clean graphs for tracking revenue and order volume by product, geography, referring source and sales channel (e.g. direct, Facebook Store). Sellers gain better understanding of their buyers’ shopping habits through conversion metrics for repeat purchase rates, coupon redemption, and product-level click-through rates.
Analyzing sales data is often a tedious and challenging process for sellers. While traditionally used by large retailers, sales analytics tools are equally important to the small business owner, though many in the market today are unaffordable for smaller retailers. The new Goodsie sales analytics tool gives retailers a powerful way to understand business data in real-time — without the cost of investing in an enterprise-level platform.
Goodsie storeowners can now customize the look and feel of their storefronts for mobile devices, opening up new sales opportunities to customers who like to shop on the go. The entire commerce experience works natively on all mobile browsers and devices, allowing the buyer to purchase directly from the mobile optimized website, without having to download an app for every store.
Pricing and Availability
Sales analytics and email marketing are both available with the new Premium account level on Goodsie, priced at $40 per month. These are just the first in a growing set of in-depth features that will be available only to Premium users.
Starting today, all existing users will have access to Premium for 30 days for free. In addition, all new users from today forward will have access to Premium features during their initial 30-day trial.
Mobile optimization is available to all account levels.